Friday, February 22, 2013

The Oscars Swag Bag

We would probably all love to get our hands on one of those gift bags they hand out at the Oscars. This year the goodies inside that bag are estimated to be worth a combined total of $47,803. This seems an exorbitant amount (not compared to the $90k bag from 2010) until you realize how many companies are fighting to get their products into those bags.

Giveaways are a tried and true marketing strategy and even in this economy, they are still a top choice for advertising. Putting your logo onto a product not only adds significant value to your advertising campaigns, but also drops your cost per impression drastically. Imagine the number of times your logo and/or slogan will be seen while a loyal customer wears it on their jacket or t-shirt. Remember, you're not wasting money when you buy promotional products, you're advertising.

Here's an interesting piece of information. The Oscar trophy is actually manufactured by industry supplier, R.S. Owens. Maybe we can't talk them into customizing the Oscar for you, but we can definitely get any of their other products for you.

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