QR Codes and Promotional Products

We have all seen them popping up at the end of commercials or printed on some direct mail flyer that came to our mailbox. We know they serve a purpose, but maybe don't know just what they do. QR codes are the funny looking boxes, like a mutated UPC code, that have found a place in marketing campaigns of all types and sizes. The code works as a direct link, when scanned with a smart phone (through one of many free apps, QR Droid is my choice), taking the potential customer directly to the web page of your choice rather than hoping they search for you on their own. They look like this:

 SCAN THE CODE AND "LIKE" US ON FACEBOOK!

 

And when paired with information about where the code will take the prospect once scanned, they can really drive traffic to wherever you want the consumer to go, and instantly. Take a minute to install a scanner, open it and scan the above code. As you might expect, it will take you to Revolution Screening's Facebook page where you can "like" us.

QR codes are applicable across all types of marketing mediums. They are very popular in direct mail and door to door flyers. But paper printing is only one of many options. We can print your QR code on anything you choose. Guinness got creative with a QR campaign by printing the white spaces onto a pint glass. When the glass is filled with the dark Guinness stout beer, the code can be scanned.

 

Pairing an interactive activity like QR codes with a promotional item can work wonders. We can print these codes on t-shirts, pint glasses, water bottles, and many more items. Whether you want to drive more traffic to your Facebook page, or to an online coupon for first time customers, or to a web page about an event you're hosting, you're sure to find a useful application for this tool. You are limited only by your imagination when it comes to what to do with your QR code.

Call Revolution Screening today and let us help build your next marketing campaign or promotion. We'll work together to decide if using a QR code can help your campaign be even more successful.